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Audience accumulation definition
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Audience accumulation
Reach measure denoting the total number of different people (or homes) exposed to a medium over a specified period; such as a half-hour TV programme broadcast.
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http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none
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addressees
listeners
public
viewers
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Reach measure denoting the total number of different people (or homes) exposed to a medium over a specified period; such as a half-hour TV programme broadcast.